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How To Utilize Your Vidlo Analytics (Pro Account)
Congratulations on creating your campaign! In the Dashboard, you can view your Video Gallery, Analytics, and CRM Database.
Let's get started with the Video Gallery 🎥
You can see all the video content your customers created through your campaign in your video gallery! In addition, you can download all of the videos collected in your gallery (for your brand’s additional marketing). Reviewing your video gallery is a good way to analyze how your users understand the instructions and how they feel about your product or service.
Analytics
Let’s talk about the analytics you can collect and their importance. The data collected is an essential way for you to understand who your customers are. Using this data will help you cater your marketing strategies to what your target audience likes to see. Here are some of the data points you can collect through your Vidlo campaign:
Website Visitor (Pro Only)
- By tracking how many people accessed your website link, you can understand how many interact with your website link or your promo message.
Videos
- This is the number of videos made through your link! The number is a good way to assess how many people use your link and create video content around your brand.
Social Media Shares (Pro Only)
- This is a breakdown of what social media platforms the videos were shared on. This is a good indicator of what social media your users use the most and where you might want to direct your marketing!
CRM database
Let’s discuss why the data you collect is important.
It's important to collect data that will help you understand your audience better. For example, you can choose to collect any of the topics below or customize the data you want to collect:
- By collecting your customers’ emails, you can send them marketing materials to help keep reminding them of your brand. Ex: newsletter, feature new products, feature customers, give discounts, send surveys, etc.
Name
- By receiving the customer’s first and last name, you can create more personalized content. In combination with getting their email, using their name in an email can help you grab their attention.
Date of Birth
- This helps you understand who exactly your market is! Your initial target market might be different than your actual customers. Also, you can wish them a happy birthday with a discount!
Phone Number
- With their phone number, you can engage in SMS marketing!
Postal Code
- This allows you to see what areas your consumers live in, which can help you understand where your product or service is most popular, or least popular.
Customized Data
- You also have the option to custom the type of data you want to collect. Some examples would be the user’s favorite song or their favorite chip brand. Anything that helps you get to know them better!
You now know all the benefits of the analytics that Vidlo provides! By collecting data, you get to learn more about your consumer. This will ensure that you have a deeper understanding of who they are, and can cater to them!