Making The Most of Your Vidlo Campaign

How can your company use Vidlo? We will share ways you can engage with your audience using your personal Vidlo campaign.

Digital Ad Campaigns

Digital ad campaigns are ad units that revolve around your brand message that either drives brand awareness and sales or generates leads. You can use different social media platforms to run ads as contests or marketing campaigns. Check out some ways you can use Vidlo to expand your digital presence:

You can create an ad campaign around your audience, creating video content around your brand; this could be used in Google, Instagram, Facebook Ads, or any other digital platform. The most engaging ad campaigns are ones that involve your audience. When you invite your customers to interact with your brand in a fun way, they are more likely to participate and share the interaction on their social media. This would help your brand increase virtual engagement.
When customers make their videos, your company can share them to increase brand awareness! When people see others enjoying a product or service, they are more inclined to look up the company!
Another way to use the videos created would be to include them in your advertisements! People love companies that showcase people who look like them; you enhance your brand image and build trust with potential customers.

Experiential Marketing

Experiential marketing is a strategy that engages consumers using branded live experiences. Sometimes referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the consumer in person. Check out ways that you can use Vidlo for your hybrid experiential marketing campaign:

Virtual: you can interact with your customers in real time by sharing your Vidlo link and instructing them to create video content around your brand (during a virtual event/activation).
Live Events: You can use the QR codes generated by Vidlo in many ways, such as placing them on flyers, signages, and media walls (TVs, etc.). This way, you can get some exciting user-generated video content that will encourage people to share and check out your brand or event!
Hybrid: You can share your QR code with people in person and then share the URL with people virtually! This way, you get to connect everyone as one.

Physical Products

Physical Product Marketing is how you get your product into consumers’ hands! By focusing on how the product benefits your target audience, you can convince them to buy it. Here is how your company can use Vidlo in your product marketing campaign:

The beauty of physical products is that users can showcase your product in their videos. This also lets you understand how your target market uses your product in their everyday lives.

Email Campaigns

Email campaigning is sending emails to your current or potential clients in hopes that they will follow your call to action. This is a great way to communicate to your target audience directly and provide them with a fun and engaging experience. Here are ways to incorporate your Vidlo into your email campaign:

Your brand can create an email campaign centered around your customers creating video content, and you can even give them a promo code for creating videos around your brand! Giving your audience an incentive to create videos around your brand can increase the user-generated content you receive.
An example of this would be for a holiday. Let’s take Mother’s Day as an example. You can tell your users to create a special video moment with their mom using the Vidlo link and share on social media!

Vidlo can be implemented in many ways to help achieve your company’s goals! Utilize your campaign to create an impactful and interactive experience for your customers.